Our websites are built with SEO in mind and we follow these four simple rules to ensure SEO is at the hear of our web designs, Accessibilty, Best Practices, Performance and SEO.
WEBSITE Accessibility
These checks highlight opportunities to improve the accessibility of your web app. Only a subset of accessibility issues can be automatically detected so manual testing is also encouraged.
- The web page contains a heading, skip link, or landmark region
- Document has a <title> element
- All <frame> or <iframe> elements have a title
- <html> element has a [lang] attribute
- <html> element has a valid value for its [lang] attribute
- Image elements have [alt] attributes
- Presentational <table> elements avoid using <th>, <caption> or the [summary] attribute.
- All links have a discernible name
- List items (<li>) are contained within <ul> or <ol> parent elements
- [user-scalable="no"] is not used in the <meta name="viewport"> element and the [maximum-scale] attribute is not less than 5.
- Cells in a <table> element that use the [headers] attribute refer to table cells within the same table.
WEBSITE BEST PRACTICES
We incorporate best practices into our web designs. This includes
- Website Avoids Application Cache
- Website Uses HTTPS
- Website Uses passive event listeners to improve scrolling performance
- Page Avoids document.write()
- Page Avoids requesting the geolocation permission on page load
- Page has the HTML doctype
- Detected JavaScript libraries
- Avoids requesting the notification permission on page load
- Allows users to paste into password fields
- No browser errors are logged to the console
- Images displayed with the correct aspect ratio
WEBSITE PERFORMANCE
We ensure our web designs meet certain performance criteria.
- Website has properly sized images
- Website uses minified CSS
- Webpages use minified JavaScript
- Images are efficiently encoded
- Wehere possible images are served in next-gen formats
- Text compression has been enabled
- Where pssoble we preconnect to required origins and resources
- Server response times are kept low
- Multiple page redirects are avoided
- We preload key requests
- We use video formats for animated content
- We avoid large network payloads when rendering web pages
- We use user timing marks and measures
WEBSITE SEO
We ensure the website is fully optimized with the following SEO requirements
- Website has a <meta name="viewport"> tag with width or initial-scale
- Each web page has a <title> element
- Document has a meta description
- Each web page has successful HTTP status code
- All links have descriptive text
- Page isn’t blocked from indexing
- Site has a valid robots.txt file
- All image elements have [alt] attributes
- Web pages have a valid hreflang
- Webpages use legible font sizes to ensure legible text
- Document avoids plugins
- Tap targets are sized appropriately
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